Racecourse's pool betting project hires former Ladbrokes man Williams
British Racing Bet, the operation set up by Britain's racecourses to deliver a pool betting rival to the Tote from July, has hired David Williams as its director of communications.
Williams, formerly director of media at Ladbrokes, takes up his new position next month as the operation adds expertise to its senior team, which also includes former Betfair director Steve Johnson as commercial director and Kevan Woodcock, formerly at Sportech, as chief technology officer.
The announcement was the first officially to come under the British Racing Bet banner, which is the current trading name for the project. A consumer facing brand will be launched in the coming weeks.
'A central role'
British Racing Bet's managing director Nigel Roddis said Williams was highly talented, well known and well regarded.
He added: "We are building a senior management team of motivated and ambitious industry experts who buy into our vision for reinvigorating pool betting to the racing community. David will play a central role in helping us achieve our ambitions."
Williams said he had spent a lot of time with British Racing Bet in recent months.
He added: "We have a once-in-a-lifetime chance to engage our audiences with the appeal of pool betting, and we need to communicate it cleverly and consistently.
"I'm relishing the opportunity of rolling up my sleeves and being part of a game-changing project."
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