'Positive disruption' is the aim as Racing League unveils first team sponsors
The driving force behind the new team competition to be staged later this year across six summer Thursday evenings has said the event aims to "positively disrupt" British racing as he unveiled its first four team sponsors.
Radio station talkSPORT, trading platform eTORO, social media marketing agency Goat and ODDSbible, the betting community wing of publishing group LADbible, will back four of the 12 teams taking part in the inaugural staging of Racing League, set to begin at Newcastle on July 29.
Doncaster, Lingfield and Windsor will also stage fixtures during a competition comprising 36 Sky Sports Racing-televised £50,000 handicaps, in which the likes of John Gosden, Joseph O'Brien, Frankie Dettori and Oisin Murphy are due to participate.
Organisers described their new commercial partners as "dynamic brands" which would "help to build affinity for Racing League with a youthful, digitally-savvy audience".
Chief executive Jeremy Wray said: "Partnering with talkSPORT, ODDSbible, eToro, and The Goat Agency epitomises what Racing League is all about. These partnerships demonstrate our bold intent to forge long-term relationships with the next generation of horseracing sponsors, which in turn will help Racing League engage with a new type of racing fan.
"They are brands who are positively disrupting their respective industries, which is what Racing League is aiming to accomplish with horseracing. We're thrilled to have them on board, and look forward to working closely with them and connecting with their audiences."
The four teams we know so far
Background: The world's biggest sports radio station and the global audio partner of the Premier League. It is also the official broadcaster of the FA Cup, England football internationals and EFL Cup. It will air all 36 Racing League races live on talkSPORT and talkSPORT 2.
Trainers: Michael Bell, James Fanshawe, Ed Dunlop and Roger Varian
Jockeys: Hollie Doyle, Jack Mitchell and Cieren Fallon
Managers: Alan Brazil and Rupert Bell
Background: Part of the LADbible group, it is the biggest betting community in the world covering breaking news, betting previews and recommended bets. It reaches 6.1 million users across its Instagram, Facebook and Twitter channels.
Trainers: Martyn Meade, Brian Meehan, Roger Charlton and Alan King
Jockeys: Jason Watson, Martin Dwyer and Thore Hammer-Hansen
Manager: Sam Sangster
Background: Was founded in 2007 and enables people to invest in assets such as stocks, commodities and currencies. It has more than 16 million registered users who share their investment strategies.
Trainers: Richard Fahey and Tim Easterby
Jockeys: Paddy Mathers, David Allan and Paul Hanagan
Manager: William Easterby
Background: A global social media marketing agency powered by influencers. They offer bespoke content and media targeting and work with different industries, brands, objectives, audiences and influencers.
Trainers: Charlie Fellowes, Hugo Palmer, George Scott and Tom Clover
Jockeys: James Doyle, Callum Shepherd and Laura Pearson
Manager: Charlie Austin
Broadcasters Rupert Bell and Alan Brazil have also been named as managers of the talkSport team, with footballer Charlie Austin and racing figures William Easterby and Sam Sangster filling the same role in other teams.
ODDSbible business director Josh Akers said: "ODDSbible has a global reach of 6.1 million people and as part of LADbible Group reaches more Gen Z on social than any of its competitors.
"We're looking forward to showcasing Racing League and the great stories that will come from it in an innovative, entertaining and engaging way that the social generation will love."
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