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Wednesday, 21 November, 2018

Paddy Power mischief-maker Robertson to leave bookmaker

Ken Robertson helped build Paddy Power's reputation for publicity stunts
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Ken Robertson, who as 'Head of Mischief' helped build Paddy Power's public profile, is set to leave the company.

Robertson was most recently advertising director at Paddy Power Betfair having previously held roles including director of brand engagement and Sportsbet's head of brand in Australia.

He said: "I've massively enjoyed 18 mischief-filled years building one of Ireland's and the UK's edgiest, most politically incorrect brands. From sky tweeting above the Ryder Cup in the US to taking bets on the next Pope in St Peter's Square and managing a team of renegade social media misfits, it has been an extraordinary journey.  

"It's time now to take what I've learned into my own space where I plan to work with other like-minded individuals and brands to continue to push the boundaries of creativity.

"I'm hugely indebted to the team at Paddy Power Betfair for their trust and backing over the years and for being so supportive with this exciting new chapter in my career."

I've massively enjoyed 18 mischief-filled years building one of Ireland's and the UK's edgiest, most politically incorrect brands
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