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Why the key opinions on ITV will not be held by columnists
Target audience is the voice that matters for new racing coverage
Everyone's got an opinion. What’s yours worth? Apologies for dredging up one of the more annoying slogans from the annals of bookmaker TV advertising, but the line is pertinent to the ITV racing debate that rages with undiminished intensity.
Everyone certainly does have an opinion, even people without televisions it seems, and when it comes to the value of your opinion, the answer is that those with the most prominent platforms from which to air theirs have, paradoxically, the least important views.
My thoughts, for instance, on who should be presenting, what the tone of the output is and whether they should dump the studio that is one of the negatives of Channel 4’s coverage are of considerably less importance than that of the average person for whom the decision to tune in or not is a borderline one.
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