PartialLogo
Comment
premium

What can racecourses do to woo back crowds? A lot more than they are now . . .

Doncaster: expensive to attend a day's racing at the track
Doncaster: expensive to attend a day's racing at the trackCredit: Edward Whitaker

It’s scarcely believable it’s nearly two years since the first lockdown was announced in Britain. Two more followed and, as a result of such measures to contain the coronavirus pandemic, lifestyles have changed.

More people are now working from home, and leisure time is spent differently. For example, I used to go to the cinema regularly but I haven’t been for over two years, preferring instead to take a walk in the country, an activity started as a result of the lockdowns.

It’s a worry some people appear to have got out of the habit of attending racecourses. Average attendances are at their lowest this century, and there has not been the pent-up demand for the racecourse experience many were hoping for once restrictions were lifted.

Read the full story

Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.

Subscribe to unlock
  • Racing Post digital newspaper (worth over £100 per month)
  • Award-winning journalism from the best writers in racing
  • Expert tips from the likes of Tom Segal and Paul Kealy
  • Replays and results analysis from all UK and Irish racecourses
  • Form study tools including the Pro Card and Horse Tracker
  • Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Subscribe

Already a subscriber?Log in

author image
Journalist

Published on inComment

Last updated

iconCopy