'We don't exist as we are without betting' - but key racing figures are now discussing its place in the sport
Industry editor Bill Barber's weekly take on the key stories from the worlds of racing and betting
The business of horseracing and where its priorities should lie was up for discussion by senior figures from across the sport last week.
The debate, which formed part of a live podcast event in London on Thursday evening, followed the publication of a report – The Horse Racing Audience Opportunity – compiled by the Racing Post's parent company Spotlight Sports Group which examined ways to grow the sport's audience.
The report discussed why more casual sports fans did not engage with horseracing and recommended that it needed to improve its digital landscape, collaborate more on a global scale and, perhaps controversially, present itself as a sport first ahead of being a betting medium.
Read the full story
Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.
Subscribe to unlock
- Racing Post digital newspaper (worth over £100 per month)
- Award-winning journalism from the best writers in racing
- Expert tips from the likes of Tom Segal and Paul Kealy
- Replays and results analysis from all UK and Irish racecourses
- Form study tools including the Pro Card and Horse Tracker
- Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Already a subscriber?Log in
Published on inOn The Money
Last updated
Copy- British racing is almost completely ignored in key report - and the damage could be catastrophic
- 'I'm not convinced we've done the best to communicate' – Dunshea concedes BHA growth strategy lost in translation as 2027 fixture plans take shape
- A rare win for gambling as minister backs industry growth and refuses to bow to advertising pressure
- Big punters have already been 'displaced' to the black market - the danger is that more may follow
- Government washes its hands of responsibility as uncertainty over affordability checks continues
- British racing is almost completely ignored in key report - and the damage could be catastrophic
- 'I'm not convinced we've done the best to communicate' – Dunshea concedes BHA growth strategy lost in translation as 2027 fixture plans take shape
- A rare win for gambling as minister backs industry growth and refuses to bow to advertising pressure
- Big punters have already been 'displaced' to the black market - the danger is that more may follow
- Government washes its hands of responsibility as uncertainty over affordability checks continues