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Frankie Dettori: he and the Queen are racing's two greatest marketing assets, says Simon Clare of CoralCredit: Edward Whitaker
According to Simon Clare of Coral (July 4) “racing needs several million pounds for a mass-market campaign to sell the sport. That doesn’t mean event marketing but the marketing of the sport itself”.
He adds: “That’s costly and not easy to measure but it’s how you change people’s perceptions.”
Later we get: “The sport’s greatest two assets, in terms of marketing, are HM the Queen and Frankie Dettori” from someone at City Racing who wants to run races up the Champs Elysees.
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- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
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