Record betting turnover and most viewers this century - here's how the Kentucky Derby did it and what British racing can learn
Bill Barber on how a US influencer drove interest in the action at Churchill Downs
The name Griffin Johnson was not one I was familiar with until recently but there are an awful lot of people who do know who he is and, in the last few months at least, also know about his involvement in horseracing.
Johnson, 26, is described as a content creator, social media star, actor and singer, and he has 9.7 million followers on TikTok, 2.7 million on Instagram and 1.6 million on X, the former Twitter.
He is also a shareholder in Sandman, who finished seventh behind Sovereignty in the Kentucky Derby, and Johnson gave his followers behind-the-scenes insights into the colt's preparations for America's most famous race.
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Published on inOn The Money
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