Precedent and good sense should protect Stewards' Cup from loss of identity
Before we go any further, let it be clear the big race won by Khaadem at Goodwood on Saturday was the Unibet Stewards' Cup. The sponsor was definitely Unibet. The race sponsored was definitely the Stewards' Cup.
On Saturday morning an old story was reignited when Ed Nicholson, head of racing communications and sponsorship for Unibet and 32Red, posted a tweet that diverted some attention away from the Stewards' Cup and on to its sponsorship.
Nicholson wrote: "Interested in analysing media today & tomorrow regarding mentions of @unibet Stewards Cup as opposed to just Stewards Cup. There’s a commercial question as to whether we change race title to Unibet Cup for next year. All based on hard facts and analysis of this year."
Read the full story
Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.
Subscribe to unlock
- Racing Post digital newspaper (worth over £100 per month)
- Award-winning journalism from the best writers in racing
- Expert tips from the likes of Tom Segal and Paul Kealy
- Replays and results analysis from all UK and Irish racecourses
- Form study tools including the Pro Card and Horse Tracker
- Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Already a subscriber?Log in
Published on inComment
Last updated
Copy- We know that times are tight - but racecourses really do need to step up and improve outdated weighing rooms
- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Four score and ten just a number to Peter Harris as July Cup triumph shows there's more to the elderly than medical conditions
- We know that times are tight - but racecourses really do need to step up and improve outdated weighing rooms
- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Four score and ten just a number to Peter Harris as July Cup triumph shows there's more to the elderly than medical conditions