- More
Let's hope we can all unwrap our very own Constitution Hill by next Christmas
As racing considers how to leverage its newest superstar, an idea came to me based on a recent trip abroad.
As my colleague Lewis Porteous pointed out in Friday's Racing Post, the sport would be missing a trick if it didn't find a way of successfully marketing the brilliant Constitution Hill.
Inspiration could come from Hong Kong, whose International fixture this month highlighted a real contrast with British racing. When raceday arrived, the Sha Tin gift shop was buzzing with excited fans as they endeavoured to get their hands on the latest figures in its ever-evolving range of plush toys, while a fellow visiting journalist exited cradling an armful of presents remarking it had saved her Christmas shopping.
Read the full story
Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.
Subscribe to unlock
- Racing Post digital newspaper (worth over £100 per month)
- Award-winning journalism from the best writers in racing
- Expert tips from the likes of Tom Segal and Paul Kealy
- Replays and results analysis from all UK and Irish racecourses
- Form study tools including the Pro Card and Horse Tracker
- Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Already a subscriber?Log in
Published on inComment
Last updated
- We know that times are tight - but racecourses really do need to step up and improve outdated weighing rooms
- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Four score and ten just a number to Peter Harris as July Cup triumph shows there's more to the elderly than medical conditions
- We know that times are tight - but racecourses really do need to step up and improve outdated weighing rooms
- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Four score and ten just a number to Peter Harris as July Cup triumph shows there's more to the elderly than medical conditions