'Just allow people in. Something catches on, and there's a new thing' - the man the bookmakers depend on outlines the future of betting

If you have had a bet in the last quarter of a century then there is a good chance it has been influenced by Einar Knobel.
He is not a tipster, neither is he a shark in the betting ring or on the exchanges. Rather, he is the man without whom bookmakers would be lost when it comes to offering up the prices you see.
Since starting out in 2000, Tx Odds, the company Knobel co-founded, has led the field in odds aggregation – the process of gathering data on prices and events from a vast number of sources – to feed into gambling companies to allow them to offer the most competitive pricing they can.
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Published on inOn The Money
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