Betbuilders are a hit with football punters - they could be the same for racing
Bookmakers are always on the lookout for new markets to boost turnover, and while some fail to drum up much interest, others take off spectacularly.
An example of a hugely successful innovation is the betbuilder. These new bets have have been such a hit with football punters that one firm is reporting a dramatic swing back towards pre-match betting just when it seemed like in-play turnover would forever be the bigger deal.
If you have not dipped your toe into this new way of betting, which gives punters the freedom to combine almost limitless permutations on the same fixture, here's an example of a betbuilder I placed on this week's Arsenal v Newcastle match: Saka to score at any time, Xhaka to be booked, Newcastle to win or draw, fewer than five cards to be shown and under 37.5 throw-ins.
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