Baaeed is by far the best, so why play safe? The Arc must be the right answer

If there's one thing I tend to keep repeating in this column – have I mentioned Winx recently? – it's that horseracing is, like any sport, supposed to be first and foremost a form of entertainment.

It could not exist in anything like its current form if it was simply a matter of wealthy participants amusing themselves. There has to be an audience, and it is the audience that ultimately matters more than any other group.

People must want to watch and broadcasters must want to broadcast. You will likely have seen or heard nothing about it, but showjumping's world championships have been taking place these last few days in Denmark. It has been largely ignored by all British television platforms, even the BBC, which is surprising as it's an Olympic sport at which Team GB and its riders have done so well.