New trainer marketing support scheme launched
Horse Racing Ireland is introducing a trainer marketing support scheme to assist fully licensed trainers through its recently formed ownership department in recruiting new owners in 2017.
A grant of up to €1,000 per trainer, which will be paid on a pre-approval and reimbursement basis, is being made available for specified promotional purposes. These include covering the cost of an open day, creating a website or other social media initiatives, producing promotional material such as videos, flyers or adverts, and improving the skills of trainers and/or their staff in key marketing areas.
Jason Morris, director of racing at HRI, said: "2016 saw a welcome increase in the number of new owner registrations, active owners and horses in training in Ireland, and it is hoped that the new trainers marketing support scheme will assist in maintaining this positive trend in 2017.
"It remains a challenging environment with many trainers around the country struggling to attract owners, and against this background HRI is keen to help both by providing financial backing and by assisting trainers to promote themselves and the thrill of racehorse ownership to a wider audience. Trainers are encouraged to contact HRI’s ownership department for additional advice and information."