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New boss aims to keep Breeders' Cup 'one of the best in the business'

John Keitt: new Breeders' Cup chief operating officer
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With the top-level international racing arena becoming ever more competitive, the Breeders' Cup has announced two significant additions to its executive team.

The US showpiece was a ground-breaking event when it began in 1984 but is now one of many lucrative dates on the calendar, with hugely valuable contests in places such as Australia, Bahrain and Saudi Arabia having recently joined established international meetings in Dubai and Hong Kong.

In readiness for the 2020 Breeders' Cup at Keeneland on November 6 -7, John Keitt has been appointed chief operating officer and Rogers Beasley as chief strategy officer.

"We are excited to welcome John and Rogers to the Breeders' Cup team," said Drew Fleming, president and CEO of Breeders' Cup.

"With decades of experience, John and Rogers bring extensive knowledge and expertise as well as proven track records of success and innovation."

The 2019 Breeders' Cup took place at Santa Anita

Keitt, most recently CEO and publisher of thoroughbred news publication BloodHorse, will oversee day-to-day administrative and operational functions.

"I look forward to working alongside Drew and the rest of the team to develop new initiatives, innovations and opportunities that will continue to establish the brand as one of the best in the business," he said 

Beasley has spent 34 years at Keeneland and was instrumental in attracting the Breeders' Cup there in 2015. He will work with the management team to shape business strategies, including host site selection and relationships with international partners.

"During my many years at Keeneland I had the privilege of working with the Breeders' Cup and seeing first hand the impact of the event on participants, communities and fans around the world," he said.

"I’m excited about all that's in store, not only for the organisation but for the industry at large."


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With decades of experience, John and Rogers bring extensive knowledge and expertise as well as proven track records of success and innovation
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