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Sky Bet shocks affiliates with programme closure
Sky Bet closed their affiliate programme last weekCredit: Mark Runnacles (Getty Images)
A sign of things to come? Sky Betting & Gaming made the shock decision to close down its affiliate programme last week, blaming the regulatory pressures on the sector.
There is now speculation that other operators could follow suit.
Affiliates on social media and through websites have historically been an important way for operators to attract new customers, earning a commission from every customer they refer.
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Bill BarberIndustry editor
Published on 10 September 2017inFeatures
Last updated 13:01, 10 September 2017
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more inFeatures
- Government says it is working 'at pace' to have white paper measures in force by the summer
- 'The only thing you can do is lie fallow and regroup' - Meades to return with scaled-back operation following blank period
- The Gambling Commission has launched its new corporate strategy - but what are the key points?
- 'It was tragic it happened to Paddy but it was a good thing for the jockeys who followed - good came out of bad'
- Acquisitions, exits and retail resilience - what we learned from Flutter and 888's results