ITV secures stronger second-day figure with an 800,000 average
Royal Ascot's second day on ITV provided a boost to both parties, with the average audience for the programme of 800,000 being almost 50 per cent up on Channel 4's 538,000 12 months ago.
The sport's new mainstream partner also beat Channel 4's past totals when attracting 719,000 viewers on Tuesday afternoon. Channel 4's best ever Wednesday rating was 569,000 in 2015.
The ITV coverage attained a 12 per cent share of the available viewing audience (which across all channels was a million viewers down on 2016) and peaked more than once at 1.1m.
While the latest ITV number falls short of the final BBC Wednesday average of 1,054,000 in 2012, the television landscape has changed in recent years, principally through the movement of the pre-Wimbledon tennis championship at the Queen's Club, shown by the BBC, into Royal Ascot week.