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Hills in talks to create online gambling giant

William Hill: at centre of merger talks with owners of PokerStars
William Hill: at centre of merger talks with owners of PokerStarsCredit: David Dew

William Hill are in talks with the owners of the PokerStars brand over a £5 billion merger that would create one of the world's biggest online gambling companies.

The boards of William Hill and Canadian-based Amaya yesterday confirmed they were involved in discussions over "a potential all share merger of equals".

The news emerged just weeks after British high street giant Hills fought off a takeover attempt by Rank and 888 and comes amid a host of recent high-profile consolidations in the gambling sector, including Paddy Power's merger with Betfair and that of Ladbrokes with Coral.

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