Hard lessons to be learned if Sun Bets is to be revived

Rupert Murdoch's Sun newspaper hoped their name would help them break into the betting industryCredit: Edward Whitaker

One of the stories that did the rounds about Sun Bets described a meeting that took place between a highly respected gambling executive and some of the team from News UK.

He asked them what they would think if they heard William Hill were going to start publishing a newspaper.

"We'd laugh," they said, to which came the reply: "Well what do you think William Hill did when they heard you were going to become a bookmaker?"

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Bill BarberIndustry editor

Published on 19 July 2018inNews

Last updated 19:49, 19 July 2018

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