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Hard lessons to be learned if Sun Bets is to be revived

Rupert Murdoch's Sun newspaper hoped their name would help them break into the betting industry
Rupert Murdoch's Sun newspaper hoped their name would help them break into the betting industryCredit: Edward Whitaker

One of the stories that did the rounds about Sun Bets described a meeting that took place between a highly respected gambling executive and some of the team from News UK.

He asked them what they would think if they heard William Hill were going to start publishing a newspaper.

"We'd laugh," they said, to which came the reply: "Well what do you think William Hill did when they heard you were going to become a bookmaker?"

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