Gangsta Osborne has new brand of owner in mind with promo video

As trainers become increasingly savvy in the way they market themselves to potential clients there has been a sharp rise in the number of promotional videos doing the rounds.

The formula is pretty standard and simple: show beautiful horses frolicking in the sunshine with the trainer, usually wearing a cap, looking on studiously with a background of light piano or string music.

Marketeers probably say this taps into a tranquil and soul-fulfilling life that rich folk working in offices or such places long for, although no one appears to have told Jamie Osborne those were the tactics to employ.