Trading places: how northern hemisphere bookies are faring in Australia

Industry editor Bill Barber on the attractions and challenges for the new arrivals down under

Winx wins this year’s William Hill-sponsored Cox Plate at Moonee Valley

Winx: wondermare is the world's top-rated horse on turf after her second Cox Plate winCredit: Vince Caligiuri (Getty Images)

The first European settlers discovered that Australia favours survival of the fittest. European bookmakers are similarly finding the environment down under tough to overcome.

The market is a lucrative one. Australians famously love a bet and, depending on which figures you use, lose more per head than any other nation on Earth.

And the gambling industry in Australia has been transformed in recent years. The likes of bet365, William Hill, Paddy Power and Ladbrokes have all started online operations there aiming to join the feast.

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Published on 14 December 2016inFeatures

Last updated 12:31, 15 December 2016

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