Kindred aiming for zero revenue from harmful gambling

The weeks are ticking down towards the publication of the government's gambling review white paper, and Kindred Group's UK general manager Neil Banbury hopes the debate can be based on facts and evidence.

Last year Kindred, the parent company of Unibet and 32Red, began releasing figures revealing the amount of revenue the company derived from players exhibiting high-risk behaviours in the hope of fostering that debate.

It was done as part of its "Journey To Zero", Kindred's pledge to reduce revenue from harmful gambling to zero by 2023.