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ICS founder Holding looks to future after 'very, very exciting' Racing Post deal

The Racing Post acquired ICS Media Group in August, continuing the company’s diversification beyond racing
The Racing Post acquired ICS Media Group in August, continuing the company’s diversification beyond racingCredit: Patrick McCann

Ian Holding, founder of multimedia content provider and digital marketing agency ICS Media Group, believes his company and the Racing Post are the perfect match and thinks the future looks exciting.

The Racing Post completed the acquisition of Leeds-based ICS in August, expanding the Post's B2B's operation, broadening its content offering and continuing the company’s diversification beyond racing.

No operational changes are planned, with ICS's four directors – Holding and fellow founder Cheryl Westerman, along with Matt Roche and Charlotte Green – continuing to run the business on a day-to-day basis.

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