Hills buoyed by new deals with Chelsea and Everton

Blues backing: Chelsea have signed a three-year betting deal with William HillCredit: Mike Hewitt

With the Premier League kick-off fast approaching, major betting companies have been involved in some significant deals.

Latest to join the big-league contingent are William Hill, who have signed a three-year agreement with Chelsea and a two-year deal to become Everton’s official European betting partner, while 888sport have sealed sponsorship contracts with four Championship clubs and Coral have become the official betting partner for Derby County.

Hills will have their name displayed on various Chelsea and Everton platforms, including pitch-side advertising and the inevitable interview backdrop, and are planning an improved concourse betting experience for fans at Stamford Bridge and Goodison Park.

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Howard WrightRacing Post founding member

Jim Cremin

Published on 8 August 2016inFeatures

Last updated 13:40, 8 August 2016

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