New code of conduct for VIP schemes as firm restructures customer care teams
Ladbrokes Coral owner GVC Holdings is restructuring its customer care teams in response to the industry's new code of conduct for high value customers (HVCs) and has confirmed that a number of jobs are at risk as a result.
Operator schemes involving HVCs – also known as VIPs – have become an increasingly controversial aspect of the sector.
Under such schemes, high spending customers are rewarded with hospitality, bonuses and offers. However, the Gambling Commission has said that seven out of ten enforcement cases against online operators had involved VIPs or "very large spending" customers.
Read the full story
Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.
Subscribe to unlock
- Racing Post digital newspaper (worth over £100 per month)
- Award-winning journalism from the best writers in racing
- Expert tips from the likes of Tom Segal and Paul Kealy
- Replays and results analysis from all UK and Irish racecourses
- Form study tools including the Pro Card and Horse Tracker
- Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Already a subscriber?Log in
Published on inFeatures
Last updated
Copy- Captain Marvel: how a modern master of Cheltenham and a genuine pioneer executed one of the shocks of the year
- 'We’re delighted with how it's going' - joint-trainers prepare for exciting year after Flat string is doubled
- 'We’ve had to work hard this sales season' - Kennet Valley seeking to build on success with biggest string
- Alastair Down's archives: the great writer recalls Coneygree's glorious victory in the 2015 Cheltenham Gold Cup
- Kauto Star: the extraordinary talent who became the benchmark for sheer undiluted quality
- Captain Marvel: how a modern master of Cheltenham and a genuine pioneer executed one of the shocks of the year
- 'We’re delighted with how it's going' - joint-trainers prepare for exciting year after Flat string is doubled
- 'We’ve had to work hard this sales season' - Kennet Valley seeking to build on success with biggest string
- Alastair Down's archives: the great writer recalls Coneygree's glorious victory in the 2015 Cheltenham Gold Cup
- Kauto Star: the extraordinary talent who became the benchmark for sheer undiluted quality