Gambling customers to be encouraged to set limits over Christmas in new campaign

BGC chair Brigid Simmonds: 'We set limits on what we do every day and betting and gaming should be no different'

A new multimedia campaign aimed at encouraging gambling customers to set limits is to be launched over the festive period, the latest initiative from the package of safer gambling commitments announced by the Betting and Gaming Council (BGC) in November.

The Limits are Good campaign is targeting young men aged between 18 and 34 who might be at risk of overindulging on products including gambling by promoting the use of online tools which allow them to set their own limits.

A series of 20-second digital films and associated content will go live on YouTube and will also be rolled out across a range of online operator channels and in retail locations over the next few weeks.

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Bill BarberIndustry editor

Tom WardRacing Post Reporter

Published on 16 December 2019inFeatures

Last updated 18:10, 16 December 2019

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