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Betdaq look to strengthen business with sportsbook launch

Betdaq have boosted their profile with a recent advertising campaign fronted by actor Ralph Ineson
Betdaq launched their new sportsbook on August 1

Betting exchange Betdaq achieved a long-held ambition this month with the launch of their new sportsbook, aimed at strengthening the brand as a standalone business.

Betdaq's managing director Shane McLaughlin said that the brand was not expecting to rival their stablemates under the GVC Holdings banner and would remain focused on the exchange.

However, having a sportsbook would strengthen the business, McLaughlin said, as well as helping in international expansion.

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