New regional director Dickon White aiming to get Haydock back on track
Dickon White has been appointed regional director for Jockey Club Racecourses’ North West and one of his main tasks is likely to be boosting the fortunes of Haydock, his former track.
White has been JCR's group betting director since 2012 and in a 20-year career with the organisation he also spent six years as managing director at Haydock.
That track will come under his wing in his new role, along with Aintree and Carlisle, and White is determined to improve fortunes there.
Haydock's crowds took a downturn in the recession and have not picked up as might have been hoped in the years since.
"We're in a challenging economic environment at the moment and if you look at Haydock itself in terms of its location it's in a challenging area and that has to be something we need to address," said White.
"In terms of the quality of the racing, I think there's been some fantastic racing at Haydock and I've every confidence we can get things right again. It's not down to any one factor that things haven't quite been going as the course would have wanted. It's an opportunity for us all to come together and move things forward."
Reflecting on his new role, White said: "I think one of my strengths is leading teams and bringing people together. For any business to be successful, you need to have everyone working together with the same objectives.
"I'm not saying that hasn't happened but I'll come in and evaluate everything and ensure that going forward we have a clear vision, not just for Haydock Park but for the whole of the region.
"We want to get quality racing, we want to get people coming racing again, we want to see people having smiles on their faces when they come racing – that's really important."
White's predecessor John Baker is to be managing director at Aintree.
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