Bookmaking heavyweight warns British racing's 'constant demands' could backfire

British racing has been warned that it cannot treat the betting industry as "a lender of last resort" and that "constant demands" for more funding were making it harder for bookmakers to support the sport.

The comments from William Hill chairman Roger Devlin come against a backdrop of tense negotiations between some bookmakers and racing as the sport's media rights bodies attempt to introduce new arrangements for online gambling operators to pay for streaming and data.

They also come as the betting industry is increasingly pivoting towards the burgeoning American sports betting market, with William Hill at the forefront of that shift.