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ATR secures extension to broadcast rights for Irish racing

Matthew Imi: 'Valued and long-standing relationship'
Matthew Imi: 'Valued and long-standing relationship'

At The Races has secured exclusive direct-to-home broadcast rights for Irish racing until 2019 after an agreement was signed with rights holder SIS which will extend ATR's non-terrestrial coverage from all of Ireland's 26 racecourses for another two years.

ATR has been the exclusive non-terrestrial TV broadcast partner to Irish racing since the channel was launched in 2004.

Under the terms of the new agreement with SIS, ATR will continue to manage and distribute live online streaming of Irish racing to remote gambling operations throughout the world and will retain its exclusive rights, under separate licence from SIS, to exploit Irish racing in international betting outlets.

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Racing Post Reporter

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