Ascot teams up with Porsche in three-year deal
Ascot and luxury sports vehicle manufacturer Porsche, whose British headquarters are at nearby Reading, have signed a three-year deal through which the Cayenne model becomes the track's official car.
Porsche Cayennes will be on standby in support of raceday medical and veterinary teams and provide a business shuttle service for VIP guests arriving in some 1,000 helicopters during Royal Ascot week. The cars will also collect other important guests, such as trophy presenters, from London hotels.
The firm has also agreed to sponsor an ITV-televised race on King George VI And Queen Elizabeth Stakes day, the Porsche Handicap.
Juliet Slot, commercial director at Ascot, said: “To link with such a prestigious, globally renowned car brand is very exciting for us.and we are thrilled to be working with Porsche on a range of initiatives to cross-promote our businesses in the future.”
A sculpture featuring the 911 Carrera, 718 Cayman and 918 Spyder hybrid super sports car has been commissioned that is expected to stand five metres tall and occupy a prominent place close to the parade ring.