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'We are ready when you are' - Goffs launches revamped Instant Online platform

Winners and siblings able to be put up for sale and cashed in on immediately

Henry Beeby: delighted to launch new selling platform
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Goffs has launched the revamped Goffs Instant Online platform.

Goffs Instant Online is designed to allow people an immediate opportunity to sell through a secure and proven online platform at the shortest notice, utilising the experience and reputation of Goffs including their established Conditions of Sale.

In addition, a five per cent buying agent’s commission will be paid to the successful purchaser, provided they are a registered bloodstock agent and/or licenced trainer. 

Goffs group chief executive Henry Beeby said: “We are delighted to launch Goffs Instant Online, which is a concept we have been working on for some time as online sales continue to grow in the thoroughbred market.

"Goffs Instant Online is an enhanced online platform that is available 365 days a year to offer quality thoroughbreds at any time to suit sellers.

“Goffs Instant Online is unique as it’s a custom-built system which has proven its ability to hold auctions of any nature, at any venue, at any time, and is truly ‘ready when you are’, which is the key thinking behind Goffs Instant Online.

"We have sold over €12 million worth of horses online since July 2020 and we feel it has a major part to play in the future."

All sales companies, established and online-only, have stepped up their game since Covid-19 struck in early 2020, and Beeby added: "Goffs Instant Online will cater for quality thoroughbreds, from foals and yearlings, to horses-in-training, mares, stallion nominations, shares in any thoroughbred, and we encourage any potential vendors to contact us should they wish to inquire about using this bespoke service.

"We are ready when you are and can enact a sale at the click of a mouse, whilst the addition of the buying agent's commission is another attractive addition to the service.

“So if you have a winner or a close relation of a winner and want to cash in immediately, Goffs Instant Online will accommodate a sale within hours, be it a single horse or a draft of several, and provide the full Goffs service, including the global reach of our international database and network of agents, the trusted Goffs conditions of sale including guaranteed payout and our much complimented user-friendly platform.”


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We have sold over €12 million worth of horses online since July 2020 and we feel it has a major part to play in the future
E.W. Terms