'People have realised in lockdown if you're not online you're invisible'
Industry figures tell us how they are managing in self-isolation
County Kilkenny-based bloodstock advertising and marketing guru Claire Goodwillie tells us about how she is managing – both personally and professionally – with the Europe-wide lockdown to slow the spread of the coronavirus
How is life ticking over for you at the moment?
After the first few weeks when everything stopped completely, things have got going again. I’m in the lucky position of having my office at home so I’m able to work as normal and it’s very busy now, mainly with breeze-up consignors looking to get their lots online.
Have you found clients have been keen to enhance their online presence in lockdown?
People have realised during lockdown that if you’re not online you are invisible and that even a basic online presence gives you the ability to show off your horses. So yes, I’ve been busy with website revamps and new builds.
Do you think video will play a bigger part in marketing stallions and lots now?
For sure. Video is like photography in that anyone can do it but if you want better than average results, ask a professional. It will be worth the cost!
What advice would you give to smaller operators with little or no marketing budget to advertise their horses?
Get online with even a very basic website. This can be used in conjunction with social media to get people looking at your horses.
Take advantage of the lockdown to negotiate – there are great deals out there. Take note, store consignors!
Do you think there will be any positives to come out of the crisis eventually?
Hopefully there will be a greater appreciation of simple things like meeting up with friends for a coffee and a chat. I’d hope that some of the kindness that’s come out in communities will stay around.
In our industry, the HRI Feed the Heroes auction was a great example of how we can pull together. Over €50,000 was raised to support front-line staff.
What are you missing most that you would usually be doing at this time of year?
That’s an easy one! Going to shows and events with my two children and their ponies.
Any film, TV or book recommendations to share to get through home confinement?
Better Call Saul has passed many an evening during lockdown and we have a good few episodes still to go.
Dark Horse, the original Dream Alliance film on Netflix, is the ultimate feel-good story.
What are you most looking forward to when racing returns?
Kodi Bear’s first crop of two-year-olds. He retired to Rathbarry Stud in 2016 and his yearlings sold very well last year. Hopefully there will be plenty of winners for his brochure pages this autumn.
Read more Life in Lockdown Q&As with industry figures