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William Hill

William Hill: have opened a new technology centre in Shoreditch

  PICTURE: Edward Whitaker (  

Hills open technology centre in Shoreditch

WILLIAM HILL have announced the launch of what they describe as a "major new technological ‘centre of excellence'" in Shoreditch, east London.

They have opened a 6,000 sq ft office on Scrutton Street at the heart of London's hub for technology companies which will initially house 40 staff and complement William Hill's international online operations in Leeds, London, Gibraltar, Tel Aviv, Sydney and Las Vegas.

William Hill Online managing director Andrew Lee said: "We see this as a hugely significant step in the history of William Hill and, indeed, our industry.

"We plan to tap into Shoreditch's eco-system of development talent - we are a very strong, successful, brand and we have done this by evolving throughout our history.

"Our goal is to provide a unique and exciting experience for our customers through digital innovation and differentiation - being in Shoreditch, at the heart of Europe's technical expertise, will help us achieve that."

Mobile betting is growing fast with the global mobile gambling market expected to generate more than €19 billion of gross win by 2018.

"We are the first gaming company to move into Shoreditch, because it is clear the very best talent in Europe is based here - it lives and breathes innovation," Lee added.

"Mobile technology is moving rapidly - the frequency is quicker, the scope broader - so being in Shoreditch gives us the best possible chance to anticipate and prepare for future developments, by hiring the brightest minds in the country."

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