Frankel: presence of world's greatest horse leads to Ascot sale surgePICTURE: Edward Whitaker (racingpost.com/photos)
Frankel factor leads to Ascot sales surge
WITHIN 72 hours of the announcement that Frankel would have his next race in the Qipco Champion Stakes, access to Ascot's Premier enclosure has sold out.
The remaining tickets were snapped up on Monday morning following a surge in sales, leaving only Grandstand admission tickets at £26 each available for the October 20 Flat season finale.
"The Frankel factor has clearly had a big impact on sales over the weekend and we are planning a very special farewell to the world's greatest racehorse as he bids for the 14th victory in his unbeaten career," said Rod Street, chief executive of British Champions Series.
"Last year we had six of the world's top ten active racehorses taking part on the day and we have six of the current top ten entered again this year, so we're looking to lay on another feast of world class racing over the five championship races.
"With only a limited number of tickets remaining, a total advance sell-out looks certain so our message to potential racegoers is, 'don't delay if you want to be part of this fantastic day'."
Street added: "We will be holding discussions with Ascot in the coming week over the possibility of raising the Grandstand capacity beyond a total crowd of 30,000, but doing so in the autumn is a difficult task and our overriding aim is to give those racegoers who are lucky enough to have tickets the best possible experience on the day."