British punters will now be able to bet in-running on the Melbourne Cup
PICTURE: GETTY IMAGESAustralian in-running betting for UK punters
BETFAIR on Wednesday said that it would begin offering regular in-running betting on Australian racing.
From Thursday, Betfair punters will be able to bet live, online on Australian horseracing while a race is in progress.
To begin with, in-running betting will be offered on all Group races in Australia.
In-running betting activity now accounts for around 20 per cent of all money traded on UK racing, according to Betfair.
This weekend will mark the first time that Australian punters will have the ability to bet in-running, and Betfair Australia's chief executive officer Anthony Klok said: "The in-running product will be a boon for the racing industry.
"With the concept comes a host of new ways to bet, stimulating interest in racing.
"We've been looking forward to offering this product to Australian punters on our local product for some time.
"Evidence from the UK suggests it is a favourite with the punters and, ultimately, a great driver of interest in horseracing."
