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DAVID CARR |
Weblog: What do you mean the Wi-Fi doesn't work? The life of a Racing Post reporter
Camelot and Madness - a marketing man's dream
It's never fun to slog your guts out. Work like a trojan. And give 150 per cent, to name but three cliches.
Then find someone else doing your job for you and getting better results than you could possibly have managed.
So it was easy to have sympathy this evening for the marketing team at Doncaster.
Two big sells for this season. Campaigns have probably been in place for months, the result of carefully-drawn-up plans, meetings, brain-storming sessions and the rest.
Then events of the past few days did it all for them.
Camelot wins the Derby. Everybody is talking about the triple crown - even in the New York Times, no less. And the St Leger becomes the hottest ticket in town.
The premier enclosure sold out online between close of play last week and reopening after the Bank Holidays on Wednesday.
Folk coming from all over too - tickets were sold to people in America and Canada, desperate to see Camelot.
And the Queen did her bit, allowing Madness to play on the roof of her place for live TV on Monday.
The 'Nutty Boys' - who rather stood out at the Jubilee concert as they actually appeared to sing in tune - play at Doncaster on June 30 and after their extended commercial on BBC 1 there are now just a couple of thousand tickets left out of 18,500.
Not that they have been resting on their laurels at Doncaster.
No lesser man than Derek Thompson braved the Friday evening traffic to get here to film a promotional video for the track during tonight's meeting.
He bought a natty blue shirt specially for the gig too.
It promises to be every bit as good as the Alan Partridge-style cult classic that was his TV commercial for the Crown Hotel in Bawtry - http://bit.ly/KTZvBi if you haven't come across the great man's finest hour before - and its premiere tomorrow should be something to see.
It appears that someone with either a high regard for health and safety or a low regard for our intelligence has taken over administration of the press room.
The soup tureen had an added feature tonight - a very helpful white label warning: "Caution - Contents my be HOT".
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